We’ve all seen online advertisements that match our interests. Many of us have pieced together that websites and apps collect our personal info, determine our interests, and somehow advertise to our interests whenever we’re online. What many people don’t know is that there are companies beyond Facebook and Google collecting our personal data and selling our digital profile to the highest bidders. You get paid nothing.

In Part 1 of Give it Away – The Million You Never Made, we detailed how governments have implemented or are about to enact legislation protecting personal data. In Part 2 of this report, we discuss how your data is collected and monetized and how the businesses facilitating this trade are at risk.

Download Part 2.