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Latest Research

Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Keeping Students, Teachers and Families Safe from COVID-19

Keeping Students, Teachers and Families Safe from COVID-19

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

Latest Research

September 20, 2020

It’s great to see Nuvei have a successful IPO on the TSX last week — we believe robust IPOs are a very important part of the Canadian public markets ecosystem, even as US capital markets rediscover SPACs. Canadian VC also reported strong activity.

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

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We patiently work to build companies.

We are long-term focused and not trying to time the market. We look for small, well-run companies that have strong management teams that can scale and pivot quickly when needed. Given our long term time horizon, we are not interested in short-term promotion but rather long-term value creation.

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Our Clients

Kontrol Energy Corp.
Legend Power Systems
Memex Inc.
UGE International
Kraken Robotics Inc.
OneSoft Solutions Inc.
Kontrol Energy Corp.
UGE International
Nanotech
Legend Power Systems
Memex Inc.