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Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.
Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.
The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.
Our investment philosophy.
We patiently work to build companies.
We are long-term focused and not trying to time the market. We look for small, well-run companies that have strong management teams that can scale and pivot quickly when needed. Given our long term time horizon, we are not interested in short-term promotion but rather long-term value creation.