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“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” -Daniel Rasmus

Latest Research

Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Keeping Students, Teachers and Families Safe from COVID-19

Keeping Students, Teachers and Families Safe from COVID-19

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

Latest Research

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Keeping Students, Teachers and Families Safe from COVID-19

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

Kontrol Energy CEO Paul Ghezzi Answers Questions About Kontrol BioCloud®, An Airborne COVID-19 Detector

Kontrol Energy CEO Paul Ghezzi discusses Kontrol BioCloud®, a detector of airborne COVID-19.

Past Research

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Keeping Students, Teachers and Families Safe from COVID-19

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

A Second Line of Defense Against COVID-19

What if we had technology that detected COVID-19 while we await for a COVID-19 treatment or vaccine – technology that can tell us in real time that the virus is present?

UGE International Ltd. – Time To Ride The Solar Coaster

According to the Solar Energy Industry Association, Wood Mackenzie Power & Renewables and The Solar Foundation, solar energy in the USA has experienced an average annual growth rate of 49% per year over the past decade. What aided this growth were U.S. federal policies such as the solar Investment Tax Credit, rapidly declining costs, and increasing demand across the private and public sector for clean electricity.

Shining A Light On The U.S. Solar Industry A Primer on U.S. Incentives, Regulations, and Trends for Solar Energy

Shining A Light On The U.S. Solar Industry

According to the Solar Energy Industry Association, Wood Mackenzie Power & Renewables and The Solar Foundation, solar energy in the USA has experienced an average annual growth rate of 49% per year over the past decade. What aided this growth were U.S. federal policies such as the solar Investment Tax Credit, rapidly declining costs, and increasing demand across the private and public sector for clean electricity.

America’s Paper Money Not Going Away Social Distancing and Keeping Hands Clean Won’t Lessen Banknote Need

America’s Paper Money Not Going Away

Through the 2020 coronavirus pandemic, health officials have inundated us with messaging about washing our hands thoroughly and regularly. This has morphed into a culture of not touching anyone or anything, including paper money. Some businesses fear that paper money carries the coronavirus and can transmit it to whomever handles it. Some businesses have gone as far to disinfect banknotes they accept (a new form of money laundering).

Legend Power - Insights into a Growing ESG Investment Theme

Legend Power – Insights into a Growing ESG Investment Theme

Whether or not you believe in the theory of anthropological climate change, you cannot deny that Environmental, Social and Governance (“ESG”) investing is a real trend. Greenhouse gas emission regulations are in the crosshairs of institutional investors.

No Social License to Build Pipelines

To reduce hydrocarbon dependency, many green energy activists are targeting oil and liquified natural gas (“LNG”) pipelines. This focus shift away from energy producers aims to prevent the expansion of and upgrades to America’s 2.7 million miles of pipeline infrastructure. One reason is that unlike oil and gas deposits, pipelines typically cross state, county, and city boundaries. This translates into more permitting requirements and legal reviews which, in some cases, can lead to a decade or more of project delays.

Undiscovered and Undervalued Smart Buildings Leader: IoT, Cloud and SaaS Technology

Kontrol Energy makes buildings smarter in real-time. Smarter buildings are more profitable, valuable, and sustainable. Led by a management team with 60 years of experience coupled with a previous exit and about 44% insider ownership, we believe that Kontrol Energy will appeal to investors interested in SaaS, cloud, IoT and environmental, social, and governance themes or value stocks with high growth expectations trading at a discount to its comps.

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