Awed by the AWE 2015 Conference

Abstract: We briefly discussed the potential of augmented reality in our three virtual reality research reports. We knew that augmented reality is a more mature and larger market opportunity than virtual reality. However, it wasn’t until we attended AWE 2015, one of the industry’s most important conferences, that we realized how far the technology in the glasses (or heads-up displays) has advanced. Although it is still likely years away for smart glasses to be commonplace, we are convinced that augmented reality will change the world in the same scales as radio waves, the transistor, and the internet. In the report we look at the state of the market and highlight some of the key players to watch as the market develops.