IPO activity in the USA cooled a bit after a few heated weeks, while M&A kept chugging along. In Canada, publicly listed technology companies announed ~$85 million in bought deals.
It’s great to see Nuvei have a successful IPO on the TSX last week — we believe robust IPOs are a very important part of the Canadian public markets ecosystem, even as US capital markets rediscover SPACs. Canadian VC also reported strong activity.
Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.
Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.