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GameSquare Esports Inc. (GSQ) – The Real Deal in Esports Marketing
Customer targeting is critical in digital marketing, which can be extended to esports as well. GameSquare Esports has demonstrated that it can connect big brands to esports audiences, expanding brands’ reach. GameSquare’s M&A strategy, and execution, which is already off to a great start, could further accelerate the company’s growth in this secular growth market.
May 09, 2021:Busy Canadian capital markets week, as global chip shortage continues
After a few quiet weeks, last week was once again very strong from a Canadian capital markets perspective. Nearly a billion dollars of Canadian VC funding was announced, with a lot of attention on Wealthsimple’s $750 million financing. Canadian innovation public markets have also been very robust, with recent IPOs by Thinkific, Magnet Forensics and listings by Taiga Motors, and InterCure. In the USA, the Apple – Epic lawsuit continues to reveal very interesting data points, while the global chip shortage continues to persist. Lastly, Bitcoin is expected to become available to customers of hundreds of banks in the US this year, as crypto custody firm NYDIG has teamed up with fintech company Fidelity National Information Services, in a move which could be very interesting for the cryptocurrency.
GameSquare Esports Inc. (GSQ) – A Cash Generative Esports Business
The number of hours of streamed esports content watched soared during 2020, with Twitch, YouTube Gaming, and Facebook Gaming collectively increasing 81% in 2020. Esports audience growth hasn’t escaped the major brands. However, marketing to esports fans is very different than marketing to older generations. Old marketing methods don’t work. GameSquare Esports has proven that it can help major brands engage esports audiences.
May 02, 2021:Busy earnings week, robust Canadian VC activity, and increasing scrutiny of Chinese tech giants
Last week, was full of corporate earnings, with plenty of high-profile companies reporting their quarterly results. Our favourite stock from our sell side equity research days, Shopify (SHOP-NYSE, SHOP-TSX), reported a monster quarter, in what is typically a seasonally soft period. We recently had a conversation with the Morning Brew on Shopify’s evolution and success during the COVID pandemic, as the company appears to be at a crossroads. Canadian VC backed firms, had an extraordinarily strong week with regards to fund raising, with news by Sonder, Vena, and Clio. Multiple Chinese tech giants seem to be coming under increasing government scrutiny, while Apple’s much anticipated iOS 14.5 was made available, which could cause some dislocation in the ad-tech ecosystem.