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Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Sep 18, 2020

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

Sep 16, 2020

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

September 13, 2020

September 13, 2020

Sep 13, 2020

Lots of activity in the Canadian VC space this past week, as well as Lightspeed’s NYSE debut. Sophic client, Kontrol (KNR-CSE) had positive news of another successful test of its Covid detection product, BioCloud.

KNR: Keeping Students, Teachers and Families Safe from COVID-19

KNR: Keeping Students, Teachers and Families Safe from COVID-19

Sep 11, 2020

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

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