Apple allows users to opt-out of app tracking. Google Chrome, Firefox, and Safari have clamped down on cookie-tracking. 30 state governments are moving data privacy bills through their houses (California, Virginia, and Colorado already have laws). The result – data businesses could see either increased litigation or revenues disappear.
Facebook data from 533 million people in 106 countries was published on a hacking forum this past April. Facebook seemed to shrug it off. Most companies do and have dismissed consumer data breaches for decades. Governments are fighting back, enacting data privacy rules that could destroy the revenue models of businesses reliant upon the collection of consumer data without consent.