Sep 18, 2020 | Reciprocity
Most Brands are Missing a Crucial Marketing Channel for a Lucrative Demographic In our Esports & Advertisers: A Primer report, we discussed the difficulties brands have marketing to those under 35 years of age (“Under-35s”). Part of the reason is that Under-35s...
Sep 16, 2020 | Reciprocity
A Growing and Lucrative Demographic for Brands According to the United States Census Bureau, 46.7% of Americans were aged 35 years and younger in 2019. This demographic consists of Millennials, Gen-Z and Gen Alpha (the generation younger than Gen-Z). Collectively,...
Sep 13, 2020 | Weekly Cache
Lots of activity in the Canadian VC space this past week, as well as Lightspeed’s NYSE debut. Sophic client, Kontrol (KNR-CSE), had positive news of another successful test of its Covid detection product, BioCloud. Canadian Technology Capital Markets &...
Sep 6, 2020 | Weekly Cache
We hope you’re enjoying the long weekend with your loved ones. Many high growth stocks pulled back on Thursday, and Friday to some extent – however, valuations still remain elevated. Interestingly, a Financial Times piece on Friday suggested...
