Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Sep 18, 2020 | Reciprocity, Sophic Capital

Most Brands are Missing a Crucial Marketing Channel for a Lucrative Demographic In our Esports & Advertisers: A Primer report, we discussed the difficulties brands have marketing to those under 35 years of age (“Under-35s”). Part of the reason is that Under-35s...
Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

Sep 16, 2020 | Reciprocity, Sophic Capital

A Growing and Lucrative Demographic for Brands According to the United States Census Bureau, 46.7% of Americans were aged 35 years and younger in 2019. This demographic consists of Millennials, Gen-Z and Gen Alpha (the generation younger than Gen-Z). Collectively,...