Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Most Brands are Missing a Crucial Marketing Channel for a Lucrative Demographic In our Esports & Advertisers: A Primer report, we discussed the difficulties brands have marketing to those under 35 years of age (“Under-35s”). Part of the reason is that Under-35s...
Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

A Growing and Lucrative Demographic for Brands According to the United States Census Bureau, 46.7% of Americans were aged 35 years and younger in 2019. This demographic consists of Millennials, Gen-Z and Gen Alpha (the generation younger than Gen-Z). Collectively,...
A Second Line of Defense Against COVID-19

A Second Line of Defense Against COVID-19

The Bridge to A Vaccine or Treatment COVID-19 Vaccine Hype a ‘Grave Disservice’ to the Public “Grave Disservice” are the words of Merck & Co (NYSE:MRK) CEO Ken Frazier, during a July 2020 interview with Harvard Business School. We at Sophic...