Customer targeting is critical in digital marketing, which can be extended to esports as well. GameSquare Esports has demonstrated that it can connect big brands to esports audiences, expanding brands’ reach. GameSquare’s M&A strategy, and execution, which is already off to a great start, could further accelerate the company’s growth in this secular growth market.
The number of hours of streamed esports content watched soared during 2020, with Twitch, YouTube Gaming, and Facebook Gaming collectively increasing 81% in 2020. Esports audience growth hasn’t escaped the major brands. However, marketing to esports fans is very different than marketing to older generations. Old marketing methods don’t work. GameSquare Esports has proven that it can help major brands engage esports audiences.