AnalytixInsight

Welcome to Part 3 of Give it Away – The Million You Never Made, where we’ll show how Freckle (FRKL-TSXV), a Sophic Capital client, has a data privacy-compliant application that will fill the void left by traditional data brokers that cannot meet regulatory requirements around the collection and monetization of YOUR personal data.

We’ve all seen online advertisements that match our interests. Many of us have pieced together that websites and apps collect our personal info, determine our interests, and somehow advertise to our interests whenever we’re online. What many people don’t know is that there are companies beyond Facebook and Google collecting our personal data and selling our digital profile to the highest bidders. You get paid nothing.

Here is what happens when we use social media, applications and websites. In exchange for free access, we provide (often voluntarily) details about who we are, what we do, where we are, our interests, apps we use, Internet pages we visit, who are friends are… you get the point. Companies create a profile about you from your personal data, which is then packaged by companies like Oracle and sold to brands and data companies.