Kontrol-ing COVID-19 As Solutions Progress

Kontrol-ing COVID-19 As Solutions Progress

Prior Report Recap In Sophic Capital’s Promising COVID-19 News, But Health Threat Remains report, we discussed: Recent advances in the battle against COVID-19 that propelled the markets higher; An examination of Pfizer/BioNTech’s phase 3 vaccine trials, and why...
KNR: Promising Vaccine News, But Health Threat Remains

KNR: Promising Vaccine News, But Health Threat Remains

Recent Advances in the Battle Against COVID-19 The world breathed a collective sigh of relief at Pfizer and BioNTech’s announcement of a COVID-19 vaccine candidate passing phase 3 trials. In response, the markets roared on November 9, 2020 with a massive rotation from...
Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Most Brands are Missing a Crucial Marketing Channel for a Lucrative Demographic In our Esports & Advertisers: A Primer report, we discussed the difficulties brands have marketing to those under 35 years of age (“Under-35s”). Part of the reason is that Under-35s...
Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

A Growing and Lucrative Demographic for Brands According to the United States Census Bureau, 46.7% of Americans were aged 35 years and younger in 2019. This demographic consists of Millennials, Gen-Z and Gen Alpha (the generation younger than Gen-Z). Collectively,...