Dec 15, 2020 | LUCK, Sophic Capital
In our Luckbox (private) – Meet the CEO report, Luckbox CEO Quentin Martin provided insights into esports and esports betting that included: Esports audiences have surpassed those of NFL and MLB; The 2020 pandemic created a rapid shift from betting on traditional...
Dec 13, 2020 | LUCK, Sophic Capital
Sophic Capital is pleased to introduce you to our new client Luckbox, a privately held esports betting company that expects to list on Canada’s TSX Venture exchange on Tuesday, December 15, 2020 with the symbol “LUCK”. Luckbox (the “Company”) has a fully licensed...
Sep 18, 2020 | Reciprocity
Most Brands are Missing a Crucial Marketing Channel for a Lucrative Demographic In our Esports & Advertisers: A Primer report, we discussed the difficulties brands have marketing to those under 35 years of age (“Under-35s”). Part of the reason is that Under-35s...
Sep 16, 2020 | Reciprocity
A Growing and Lucrative Demographic for Brands According to the United States Census Bureau, 46.7% of Americans were aged 35 years and younger in 2019. This demographic consists of Millennials, Gen-Z and Gen Alpha (the generation younger than Gen-Z). Collectively,...
