Investment Research

“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” -Daniel Rasmus

Latest Research

Reciprocity: Connecting Brands to esports

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Keeping Students, Teachers and Families Safe from COVID-19

Keeping Students, Teachers and Families Safe from COVID-19

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

Latest Research

Extracting Value from Artificial Intelligence & Machine Learning

Each day, humans create about 2.5 quintillion bytes of data (FYI: there are 18 zeros in one quintillion). By 2025, we will generate about 185 times more data. With adoption of ERP and CRM systems in the 1990s and cloud-based computing and IoT devices in the 2000s, enterprises are using artificial intelligence and machine learning (“AI/ML”) to unlock valuable insights from these big data sets. AnalytixInsight is a pure play AI/ML firm, against a backdrop where investors do not have many publicly traded small cap stocks to benefit from this secular theme.

AnalytixInsight – Meet the CEO of Sophic Capital’s Newest Client

AnalytixInsight Inc. is an artificial intelligence/machine learning firm that transforms massive amounts of data into knowledge. With clients including The Wall Street Journal and Refinitiv, AnalytixInsight is now moving into it’s largest market opportunity – workflow optimization. Sophic Capital interviewed CEO Prakash Hariharan to learn more about this market opportunity the Company’s, solutions, and its history.

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Past Research

Give it Away – The Million You Never Made

Most consumers care about their personal data privacy but don’t know how to: a) take back their data, and b) monetize their data. Not only are governments stepping up regulations to protect consumers, but awareness around the value of personal data is starting to proliferate across the media. As consumers realize the value of their personal data, they may be inclined to protect it and find a way to monetize it.

Data Privacy – The Canary in the Coal Mine

Data Privacy – The Canary in the Coal Mine Some of our subscribers may not know that many birds are far more sensitive to poisonous airborne gases than humans.  For this reason, in the early years of the 20th century, British coal miners carried caged canaries into the mines to act as carbon monoxide detectors. […]

Give it Away – The Million You Never Made (Part 3)

Welcome to Part 3 of Give it Away – The Million You Never Made, where we’ll show how Freckle (FRKL-TSXV), a Sophic Capital client, has a data privacy-compliant application that will fill the void left by traditional data brokers that cannot meet regulatory requirements around the collection and monetization of YOUR personal data.

Sophic Insights | Give It Away - The Million You Never Made - Part 2

Give it Away – The Million You Never Made (Part 2)

We’ve all seen online advertisements that match our interests. Many of us have pieced together that websites and apps collect our personal info, determine our interests, and somehow advertise to our interests whenever we’re online. What many people don’t know is that there are companies beyond Facebook and Google collecting our personal data and selling our digital profile to the highest bidders. You get paid nothing.

Sophic Insights | Give It Away - The Million You Never Made - Part 1

Sophic Insights – Give it Away – The Million You Never Made (Part 1)

Here is what happens when we use social media, applications and websites. In exchange for free access, we provide (often voluntarily) details about who we are, what we do, where we are, our interests, apps we use, Internet pages we visit, who are friends are… you get the point. Companies create a profile about you from your personal data, which is then packaged by companies like Oracle and sold to brands and data companies.

An Electrifying Idea

Now and again (actually quite often) you get a second chance to buy a stock after missing its initial run. This is very true in the microcap technology world where the market can get very excited (and rightfully so) about the future potential of a disruptive technology, but then it takes longer for orders and […]

Sophic Insights – Kraken Investors Establish New Floor Price For Stock

Key Takeaway Kraken Robotics Inc. (TSX-V:PNG) (OTCQB:KRKNF) (“Kraken”) stock is up more than 40% and has set a new 52-week high since Ocean Infinity, a Kraken customer, announced its plan to take an almost 10% stake in Kraken. In the days following the press release, Kraken’s stock has consistently closed above the $0.20/share investment price with […]

Thoughts from North America’s Largest Blockchain Expo

By now, everyone has noticed Bitcoin’s mercurial 17x rise year-to-date (Ether is up 58x YTD, by the way). Each day, new blockchain companies appear in our newsfeeds. Some firms focus only on blockchain; others are expanding their business offerings with blockchain solutions. Lofty stock appreciation often follows such announcements for public blockchain companies. But beyond […]

Kraken Robotics – Opportunities with GE and Beyond

  On October 26, 2017, GE Venture company Avitas Systems partnered with Kraken Robotics to develop subsea inspection solutions for the oil and gas industry. This a milestone for Kraken Robotics because for the past two years management has been communicating a search/recovery/inspection, subscription model called Robotics-as-a-Service (RaaS) for sea drones. We’ll dive into the […]

Raise the Avro Arrow with Kraken Sonar (VIDEO)

Kraken Sonar (PNG:TSXV, KRKNF:OTC) had several catalysts during the first week of September 2017. The Company announced a C$3 million contract for its sonar and signal processing solution. Kraken Sonar also presented their successful results for finding Avro Arrow models at the bottom of Lake Ontario, at a large media event that the BBC also […]

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