Investment Research
“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” -Daniel Rasmus
Latest Research
Reciprocity: Connecting Brands to esports
Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.
Esports & Advertisers: A Primer
Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.
Keeping Students, Teachers and Families Safe from COVID-19
The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.
Latest Research
Past Research
Most consumers care about their personal data privacy but don’t know how to: a) take back their data, and b) monetize their data. Not only are governments stepping up regulations to protect consumers, but awareness around the value of personal data is starting to proliferate across the media. As consumers realize the value of their personal data, they may be inclined to protect it and find a way to monetize it. Data Privacy – The Canary in the Coal Mine Some of our subscribers may not know that many birds are far more sensitive to poisonous airborne gases than humans. For this reason, in the early years of the 20th century, British coal miners carried caged canaries into the mines to act as carbon monoxide detectors. […] Welcome to Part 3 of Give it Away – The Million You Never Made, where we’ll show how Freckle (FRKL-TSXV), a Sophic Capital client, has a data privacy-compliant application that will fill the void left by traditional data brokers that cannot meet regulatory requirements around the collection and monetization of YOUR personal data. We’ve all seen online advertisements that match our interests. Many of us have pieced together that websites and apps collect our personal info, determine our interests, and somehow advertise to our interests whenever we’re online. What many people don’t know is that there are companies beyond Facebook and Google collecting our personal data and selling our digital profile to the highest bidders. You get paid nothing. Here is what happens when we use social media, applications and websites. In exchange for free access, we provide (often voluntarily) details about who we are, what we do, where we are, our interests, apps we use, Internet pages we visit, who are friends are… you get the point. Companies create a profile about you from your personal data, which is then packaged by companies like Oracle and sold to brands and data companies. Now and again (actually quite often) you get a second chance to buy a stock after missing its initial run. This is very true in the microcap technology world where the market can get very excited (and rightfully so) about the future potential of a disruptive technology, but then it takes longer for orders and […] Time to Start Accumulating Legend Power (LPS-TSXV) Summer is here and investors have hit the cottage, the patio or just taking some time away with family. This is a great time to look for bargains and forgotten stocks. So for those of you reading your emails, we want to highlight a Sophic client that we […] Key Takeaway Kraken Robotics Inc. (TSX-V:PNG) (OTCQB:KRKNF) (“Kraken”) stock is up more than 40% and has set a new 52-week high since Ocean Infinity, a Kraken customer, announced its plan to take an almost 10% stake in Kraken. In the days following the press release, Kraken’s stock has consistently closed above the $0.20/share investment price with […] By now, everyone has noticed Bitcoin’s mercurial 17x rise year-to-date (Ether is up 58x YTD, by the way). Each day, new blockchain companies appear in our newsfeeds. Some firms focus only on blockchain; others are expanding their business offerings with blockchain solutions. Lofty stock appreciation often follows such announcements for public blockchain companies. But beyond […] On October 26, 2017, GE Venture company Avitas Systems partnered with Kraken Robotics to develop subsea inspection solutions for the oil and gas industry. This a milestone for Kraken Robotics because for the past two years management has been communicating a search/recovery/inspection, subscription model called Robotics-as-a-Service (RaaS) for sea drones. We’ll dive into the […] Don’t miss this CEO and CFO investor update! Kraken Sonar (PNG:TSXV, KRKNF:OTC) had several catalysts during the first week of September 2017. The Company announced a C$3 million contract for its sonar and signal processing solution. Kraken Sonar also presented their successful results for finding Avro Arrow models at the bottom of Lake Ontario, at a large media event that the BBC also […]
Give it Away – The Million You Never Made
Data Privacy – The Canary in the Coal Mine
Give it Away – The Million You Never Made (Part 3)
Give it Away – The Million You Never Made (Part 2)
Sophic Insights – Give it Away – The Million You Never Made (Part 1)
An Electrifying Idea
Sophic Insights – The Weather is Nice, Investors are on Holiday; Opportunity Knocks
Sophic Insights – Kraken Investors Establish New Floor Price For Stock
Thoughts from North America’s Largest Blockchain Expo
Kraken Robotics – Opportunities with GE and Beyond
A Stock That’s Printing Money
Raise the Avro Arrow with Kraken Sonar (VIDEO)