Investment Research

“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” -Daniel Rasmus

Latest Research

Esports & Advertisers: A Primer

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Keeping Students, Teachers and Families Safe from COVID-19

Keeping Students, Teachers and Families Safe from COVID-19

The coronavirus pandemic has wreaked havoc on our lives, livelihoods, and economies. Worse, one million people have died from COVID-19, and millions more – families, friends, and co-workers – are mourning. The threat is far from over, and with children heading back to schools and the oncoming flu season upon us, the coming months could see more disruption.

Latest Research

Extracting Value from Artificial Intelligence & Machine Learning

Each day, humans create about 2.5 quintillion bytes of data (FYI: there are 18 zeros in one quintillion). By 2025, we will generate about 185 times more data. With adoption of ERP and CRM systems in the 1990s and cloud-based computing and IoT devices in the 2000s, enterprises are using artificial intelligence and machine learning (“AI/ML”) to unlock valuable insights from these big data sets. AnalytixInsight is a pure play AI/ML firm, against a backdrop where investors do not have many publicly traded small cap stocks to benefit from this secular theme.

AnalytixInsight – Meet the CEO of Sophic Capital’s Newest Client

AnalytixInsight Inc. is an artificial intelligence/machine learning firm that transforms massive amounts of data into knowledge. With clients including The Wall Street Journal and Refinitiv, AnalytixInsight is now moving into it’s largest market opportunity – workflow optimization. Sophic Capital interviewed CEO Prakash Hariharan to learn more about this market opportunity the Company’s, solutions, and its history.

Reciprocity: Connecting Brands to esports

Those aged under 35 years (“Under-35s”) make up almost 47% of the U.S. population, yet many brands still haven’t resonated well with them. Part of the reason is that Under-35s need to trust brands before committing. A second reason for this disconnect is that brands haven’t leveraged one of the most appealing channels for Under-35s – gaming & esports.Reciprocity has the gaming & esports network and industry influencers to connect brands to these young eyeballs.

Esports & Advertisers: A Primer

Brands cannot ignore those aged under 35 years. But these “Under-35s” don’t respond to traditional advertising. What sets this lucrative demographic apart from their elders is their interest in playing video and mobile games. But few brands know how to advertise to gaming and esports markets. We know who’s figured it out, though. Learn more.

Past Research

AWE-gmented Reality

The Next Disruptive Computing Technology June 14, 2017 VR/AR/MR are real technologies that will redefine our world, how we interact with it, with information, and with each other. At AWE 2017, the world’s largest augmented reality conference, we saw numerous headsets and enterprise applications. Retailers, educators, energy companies, construction firms, are embracing these technologies, and […]

Rise of the Machines

Rise of the Machines IMTS Proves the Fourth Industrial Revolution is Here The manufacturing industry has been a large adopter and innovator of technology for decades. Sophic Capital attended the International Manufacturing Technology Show (IMTS) to discover the prevalent themes. Automation continues to dominate, relying heavily on Industrial Internet of Things (IIoT) solutions. Real-time, data-driven […]

Cisco and MEMEX Partner to Win the Secure IIoT Market

Kicking Some Digital Ass in Las Vegas 99% of manufacturing machine data is trapped inside the machines. Real-time machine data is essentially non-existent because manufacturers fear security breaches in a networked machine environment. Unlocking this data via secure networks and allowing overall equipment effectiveness (OEE) analysis would weed out invisible and expensive inefficiencies. This issue […]

That’s The Ticket!

Nearly 5 million Americans purchase counterfeit tickets each year. And with the world’s top 5 sports leagues attracting 158 million attendees from 2014 through 2015, counterfeiters have capitalized on the opportunity to dupe consumers into purchasing counterfeit tickets.

GDC Day 3: Wrapping up our VR Experiences

Testing more VR platforms: Day three saw us return to the PlayStation VR booth to see if we could have a better gaming experience than Thursday’s London Heist experience. We also had a chance to demo the HTC Vive. To finish the day off we wandered over to the career fair to see the skills […]

GDC Day 2: VR Platforms to Go Long On

Playing around with Virtual Reality: We spent our second day at the Game Developers Conference (GDC) queued for hours waiting to try high-end VR gaming platforms. More accurately, we wanted to see the content available for Oculus, PlayStation VR, and HTC Vive since we know their head-mounted devices (HMD) are now consumer-ready and ready to […]

GDC Day 1: Virtual Reality Dominates

Sophic Capital is at the 2016 Game Developers Conference (GDC) in San Francisco. This is our third consecutive GDC, and what a difference two years makes for the advancement of VR. Two years ago Oculus demoed the DK2, and people were blown away. That quickly resulted in Facebook buying the company. Last year new HMDs […]

No Machine Left Behind

How the Industrial Internet of Things is Revolutionizing Manufacturing We live in a data-driven society where we’re constantly connected to each other. Now the Internet of Things (IoT) is connecting “things” together. But one industry lags when it comes to connecting “things”. Most industrial plant managers, CEOs and CFOs don’t know what’s happening on their […]

Dive Into This – Underwater Drones: A Market Easy to Fathom

Reasons to Read this Report Catch up on some of the significant newsworthy events in the underwater drone industry since we published our first report “From Air to Water” on September 14, 2015; Learn about the continued threat presented by naval mines; Aerial drones saturated CES 2016. Find out what the aerial drone manufacturers told […]

Socially Unfashionable – Counterfeit Clothing and Accessories

Counterfeit clothing and accessories are some of the largest counterfeit goods verticals. Luxury brands convey social status, a level of success that most people won’t achieve. And in order to show affluence, some of these people purchase counterfeit clothing and accessories sporting fake luxury logos. These consumers may not know nor care that the counterfeit […]

CES Day 2 – We Kind of Failed You

CES Day 2 – We Kind of Failed You

CES is a darn big show. We planned to visit several booths yesterday but didn’t due to a combination of informal meetings, spotting cool stuff that we just had to investigate, and being lost; all slowed us down beyond elbowing our way through the 2.4 million square feet of exhibits. And although we didn’t accomplish […]

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